âThe coaching industry is oversaturated.â
Hands up if youâve heard this one before?! Orrrrr maybe itâs a belief that you have as your own?
Iâm here to tell you that this statement is totally hocus pocus. And believing it will only prevent you from calling in your unicorn dream clients, who need YOU.Â
Yes, the coaching industry is growing suuuuper fast. Everywhere you go you seem to meet more coaches doing âexactlyâ what youâre doing (even though theyâre not⌠weâll get to that part). It seems like every woman, man and their self-development obsessed dog wants to become the next Tony Robbins or Gabrielle Bernstein. Am I right?!
At times it can feel like thereâs so much competition. When I first started as a coach I had a LOT of shadow work to do around accepting that competitive side of myself. It can often feel like that coach who is crushing it in the same niche as you, means that you yourself⌠canât crush it too.
You are NOT alone. On my recent episode of the Tabwoo Podcast, I talked to my client and friend Caroline Van Natta. One of the things we talked about was how as a new coach starting out, you donât hear people talking about the struggles of being NEW. The coaching industry is soooo focused on those â6-figureâ success stories, itâs easy to get overwhelmed by comparison.Â
(P.S. You can listen to the full 4x Your Income as a New Coach episode here!)Â
Now, before you build up this story in your head and create excuses for why you wonât be able to find your soulmate clients, make six figures, live your dream life…Â
And take that made up story as a reason to give up on coaching altogether and go back to hustling away at your corporate job that drives you crazy…Â
Let me tell you some potent and magical (plus very REAL) truths. This is for all of you out there who have ever thought; âThere are so many ______ coaches out there⌠why in the world would anyone work with ME?â
Hereâs why.
We live in an infinite and abundant Universe.Â
I know you know that, because youâre here reading this, which means youâre one of my people. And my peeps are quantum creators who know theyâre co-jamming with the big U.
Since you know this, you also know there are more than enough clients to go around (even if your brain tricks you into thinking otherwise sometimes). In fact, there is an infinite amount of clients for everyone.Â
Thereâs absolutely no reason to get jealous, competitive or disheartened when your coaching industry crush is making magic and enjoying all kinds of success. Their success doesnât cancel out the possibility for yours. The two arenât mutually exclusive.Â
Simply by knowing who youâre meant to serve and trusting those magical unicorns are going to find you, no matter how âsaturatedâ the industry is, is exactly how you’ll attract your dream clients.
Because when you have this belief ^^ you show up as the version of yourself who already has the clients. Read as: Consistent, authentic, and powerful.
And the truth is, your unicorn clients need YOU. Not someone else. It isnât just your âresumeâ or âmodalitiesâ that will really be the platform for their transformation…
Itâs also your unique story, your personality, your voice, your specific traits, interests and flava-flav.Â
All those juicy, magical things make you – well, you – and also make you relatable to the people youâre here to serve. Have you ever read a concept again and again, then one day, you read a caption by your fave influencer and *BAM* it just clicked?
This is what I mean. People donât just need to hear what youâre teaching⌠they need it through the filter of your unique youness.
Itâs also super important to accept that while your unicorn clients are definitely going to be #TotallyObsessed with you, it doesnât mean youâre going to be everyoneâs cauldron of tea.Â
Let go of the need to jam those who arenât your ideal client into your one-size-fits-all strategy. Instead, focus on boiling down who IS your dream unicorn client, what they need from you, and WHY they need you specifically.Â
Your Unicorn Clients Are Attracted To Your Unicorn PositioningÂ
When it comes to attracting your dream clients, itâs important that youâre able to articulate your Unicorn Positioning.Â
What the heck is Unicorn Positioning you might ask?
This potent spell will help you get crystal clear on who your people are and why they need you over anyone else in the industry. This is the brew that will set YOU apart to the people who need you, so you can stop the comparison game and forge your own path to #Legendary.
Letâs break it downâŚ
Ask yourself these Qâs:
The more detailed you can be, the more potency this practice will have. It can even help to give them a name or write about them as if you were writing a personal profile.
Do whatever it takes to get you in a state of understanding, closeness, and deep relatability with who youâre here to serve.
Oooh yes, weâre cooking up potions now. Letâs take this a level deeperâŚ
What do your Unicorn Clients desire on the surface?Â
(This is usually what they THINK they want)Â
What do they think that their surface desire will ultimately make possible for them?Â
(This is their deep desire and is what they usually NEED)Â
Ever heard, âSell them what they want, give them what they needâ? The way you market your programs is going to be different than whatâs actually inside.Â
For instance, your clients may think they want to find their soulmate… But they really need to cultivate a deep love for themselves to become a vibrational match for their ideal partner.
Now, there are gonna be some reasons they donât have everything they want yet. To unearth them, ask:
For instance, they might be worried that the dating game is scary, or theyâre too old to start now, maybe they donât have enough moneyâŚ
This parts all about your expertise, your magic, your mojo.
What are you? Who are you? A coach, consultant, designer, creative…?Â
This provocative pieceâs goal is to pump your peeps TF up. Get them excited and interested in what you have to say, speak to your credibility, start building a relationship.
For instance:
âI am a dating coach who helps *previously* terminally single women break through their BS relationship patterns and find their happily ever after.â
Whatâs in it for them if they decide to take a leap of faith and tango with you? This is your results-based promise of the inevitable transformation theyâll experience if they show up 100% to do the work.
Summarize what you do and who you serve in a short paragraph. This is sometimes talked about in biz lingo as the âelevator pitchâ. It includes:
You wanna aim to create that âOMG theyâre reading my freaking mind!â feeling. Something that your Unicorn client will be nodding their pretty lilâ mane along with as they are reading it.Â
Something like:
âIâm a Pleasure + Wellness Coach for women in their 20âs and 30âs who have tried EVERYTHING when it comes to weight loss, but have never been successfulânot to mention, have dreaded each step of the way. I support them in ditching crazy diets and body shame once and for all so they can lose weight in a way that feels pleasurable and funâthink more spontaneous dance parties and lovinâ between the sheets and less calorie counting and trudging on treadmills. And I help them do this in just 4 months or less! Iâve personally supported over 100 women in losing a total of 789 lbs, and more importantly, finally experiencing freedom when it comes to food and falling in love with their bodies and life for the very first time.â
You now have a spellbook of:
Youâve now defined your own lane and your own Unique Magic Zone. Itâs untouchable. Itâs unfuckwithable. Because itâs all YOU.
Have you had an A-HA moment yet?! Le duh, of course you have! DM us on IG, we want to know the witchy ways youâre changing the world đ
The next step is to create your unicornâs transcendental container thatâll get them epic, shout-it-to-the-world worthy results.
Itâs time to map out from A to Z how youâre going to serve your clients during their transformation.
Itâs not just thinking about an âofferâ or a âprogramâ…
Itâs about starting to figure out where this sits within the spectrum of your other offers or products, how you communicate with your Unicorns on different parts of their journey, and the systems you have in place to take people from âI have a problemâ to âIâm ready, take my money!â
First, get really clear on what objectives and outcomes you have for your clients. Ask yourself:
Then, break this down into points covering:
For instance, letâs say you help women practice radical self love and overhaul their health to feel sexy, fab, and free. Starting your program, they could be:
You then want to define where they will be at the end of their time working under your witchy wing.
For instance, at the end of your program they will:
THEN, you get to ask âWhat would be next for them?â
Cus letâs get real⌠When people come to you, they might not be ready to take a full-ass leap into a 5-figure investment of working with you one-on-one.
Buuuuut, after taking your course (aka the bite-sized transformation from the step before), theyâd be ready for your mastermindâŚ
And after your mastermind⌠maybe theyâd be ready for your one-on-one.
(Le duh, cus theyâve been getting AMAZETITS results!)
This is how you not only empower TF out of your people to create everlasting change. Itâs also how you scale your business like a badass witch by keeping clients #4life (again, as long as youâre empowering them on the next step of their journey…this is NOT about creating co-dependency đ
Yipee!Â
If youâve got your witchinâ offers all laid out, and now youâre ready to put a $$$ sign next to them, check out these hot tips on Overcoming Mindset Blocks to Price Your Offers.
Boom, witches.Â
You should now be crystal (ball) clear on who you serve, what their client experience looks like and therefore why they need YOU and not someone else you used to compare yourself to.
*Remember Your Unique Magic*
Your industry isnât oversaturated⌠because no one has cloned you 1,000 times. And YOU are the only person your magical unicorns need to lead them.
This business strategy brewed with the most potent alignment practices are what my witches in the Tabwoo⢠Practitioner Certification are not only practicing for themselvesâŚ
Itâs also what theyâre learning to use to radically change their clients lives.Â
Have #FOMO? Well, youâre in luck, witches.Â
Weâre now taking applications for the next round, and spots are already filling up. Get your application in before we sell out (again!)…
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