I absolutely loved living and breathing entrepreneurship and the grind. It was exhilarating and I couldn’t wait to learn more strategies, tactics, coaching tools, etc. Staying up until 2 am working on my website and waking up at the crack of dawn to write to my newsletter list was wildly fulfilling. I felt like I was part of a whole new world of open-minded, conscious kittens who were vibing on the same wavelength—this was refreshing AF coming from a crew who were climbing the corporate ladder and living for the weekends.
In my mind, I was living life to the fullest every day. Weekends were cool, but I couldn’t wait til Monday rolled around to work on my dreams. And it wasn’t all work. It was spending 3 hours doing my latest morning routine. It was being able to go to a CrossFit workout midday. It was regularly flying to sexy destinations around the world to meet up with other coaches for masterminds. It was going out to fancy dinners in Boston with Jake. That was freedom and luxury to me.
I feel nostalgic thinking back on it. There was a wild hunger and insatiable enthusiasm. The possibilities felt limitless.
Even amidst the ups and downs of entrepreneurship (and oh there were many), I still felt like the coaching industry was the coolest thing out there.
Or maybe it changed a bit before.
After my daughter Aisy was born, I entered a new rhythm. The predictable patterns of my previous life were gone. My once well-oiled business felt clunky and worn down. My work projects often had to pause because life happened. It honestly felt like such an inconvenience at the time, but I now realize it was a plea for things to change and adapt to my new life. But I was hesitant and kept dragging my feet.
It prompted me to reassess everything, revealing that my claimed “priorities” were not mirrored in my calendar or how I spent my energy. I knew a drastic shift was needed. I took the difficult step of closing Tabwoo Institute, which hurt deeply, especially my ego.
I found myself asking, “Who am I without it?”
I contemplated stepping away from business entirely, focusing solely on motherhood, which is undoubtedly the most challenging and rewarding role I know. But the creatrix in me yearned to create and share. I realized I had to carve out a unique path; I needed to focus on what was true for me now, without being pigeonholed into a specific niche or business model, like the “experts” tell you you must do.
I didn’t only want to share about business. Or relationships. Or parenting. If I was living it, I wanted to be sharing it.
I refused to be tied down by programs that had no end date in sight or required me to show up at a certain time on a consistent basis. In fact, I realized that this season, I want to spend most of my “work” time CREATING. Not coaching. Not building a team. Not on the backend creating wild systems. My magic is in my creativity. It always has been. That’s where I light up. And so I decided that my business would be based around that. But really, my business would really be based around my LIFE.
One that supports me in my highest expression and makes sure my top priorities are reflected in my calendar.
Currently, my day-to-day involves creating content, enjoying precious moments with Aisy, making our home our oasis, and indulging in self-care.
In case you’re curious about the details, here’s what today and yesterday have looked like…
My Lifethrival Business Model isn’t fixed, but I’m shaping it around a few guidelines:
Now, this isn’t set in stone, I’ll be playing with and refining it along the way! Would this be something you want me to keep you in the loop about? Send me a DM over on Instagram letting me know what’s turning you on from what I’m sharing and what you’re desiring inside of your life and business right now!
Seriously, DM me and let me know—I love hearing from you!