Okay, so I know a lot of peeps who are in my circle are health conscious (and hell, most of you have even gone to IIN. #coachinggatewaydrug). You know how when you go to a doctor and you’re like…
“I’m in a funk and just not feeling like myself…”
“I have severe anxiety and keep having panic attacks…”
“I’m having terrible stomach aches—I think it’s IBS…”
“I’m experiencing chronic pain that just won’t go away…”
“I’ve had an eating disorder for the past few years and don’t know how to get rid of it…”
They give you an anti-depressant.
Weird as shit, right?
Liiiike all of those things are NOT the same, so why should the solution be the same for every single one?
I don’t believe they should.
If someone “prescribes” the saaaaame exact thing to every single person they’re working with (whether that be a doctor, a coach, a consultant, a teacher, an analyst, etc.) I don’t think they’re doing their job.
Because there’s really and truly no one-size-fits-all formula that’s going to work for everyone.
Sure, it might alleviate some of the symptoms temporarily, but it’s not going to get to the root of the cause and create permanent transformation.
And hey, I’ll be the first to admit, I’m guilty as charged.
A few years ago when I was running my coaching business, I was that doctor who prescribed one thing to alllll of my clients.
>> You’re a beach body coach and you want to make more money? You should probably create your own personal coaching business with a 3 or 6 month program where you teach other beach body coaches how to coach others…I’ve seen a lot of people be successful by doing this.
>> You’re a health coach but it’s just not working for you right now? Why don’t you teach health coaches how to be health coaches?
>> You’re a business coach and you want even more clients? Okay cool. Well, coaching other coaches is soooo great because other coaches know the value in investing in themselves! Let’s talk about your programs and packages…
ENTER PROGRAMS + PACKAGES:
You create a 3-month and 6-month group program…if we’re being suuuuper wild here, let’s even throw in a 90-minute offer to round it all off.
And when you’re ready…wait for it…we’ll create an 8 week e-course!!
And then…a 6-month group program! YAY.
It works erryyyy time!
Let’s map our your strategy for all of this? Okay sure, no problem. I’ve got the one-size-fits-all solution 😉
– Find 2-3 Facebook groups that you resonate with and post in there errrry day
– Send 2-3 newsletters each week
– Host a teleclass or webinar
– And of course, #FACEBOOKADS
Just thinking about how I used literrrralllly recommend the same exact thing for each client makes me want to poke my eyeballs out.
And of course, I was doing this with the best of intentions because I didn’t know any other way.
But then I started to get curious.
Well, actually, first I burnt out because I was doing ALL the thing I was told I “should” be doing to be successful, but they weren’t my truth. They weren’t in alignment for me and my truths and my desires.
So I was pretty much forced to get curious.
Could what I had been taught be the ONLY way?
Surely there had to be a different way to do things…right?
Slowly, but surely, I started to experiment with different business models, offerings, strategies. Some worked well and some didn’t.
But that was okay because I quickly started to see that there wasn’t a one-size-fits-all solution.
And I ultimately realized that a one-size-fits-all solution is not a requirement for success but is actually DETRIMENTAL to success.
ENTER MY WORK TODAY
Just the other day I had my first 1:1 session with a client who does INCREDIBLE work as a Spiritual Director. She was struggling with how to take the magic of what she does in person and translate it online.
At first, I was super confused why she was confused because I KNEW she knew exactly what to do and how to do it.
What it boiled down to though, was this—she said, “I just don’t think the work I do can be put into a standard 3 or 6-month package.”
To which I replied, “Who the hell said you had to do that?!”
I immediately saw a huuuuge wave of relief wash over her.
She said, “Well, you mean I don’t have to do create these packages like all the other coaches? That’s what I feel I’m struggling with.”
And I said, “Ohhh fuck no. You absolutely DO NOT have to squish and force your magic into one of those standard 3 or 6-month packages. You get to create whatever container feels best for the work you’re doing. Screw what everyone else says you ‘have’ to do! What would feel best and most exciting for you?”
After that, a weight was lifted and a fog had cleared.
She had been spiraling around like crazy because she had heard that you “had” to do something one way—or else it wouldn’t work. But as soon as she realized things could be different—she was ready to soar.
SO WHAT DOES THIS MEAN FOR YOU?
Well, if you’ve tried all the things the “experts” recommend, but you’re a) not seeing success b) not enjoying the fuck out of it, then I’ve got good news for you.
THERE’S ANOTHER WAY.
Scratch that—there are INFINITE ways that you get to live your passions and purpose (or purposes!) and PROFIT from them.
The clients I work with now are never prescribed one thing.
And that’s where things get fun.
Now that I actually LISTEN to what my clients’ visions and desires are, and now that I take the time to dive deep into the elements that make up their unique magic, it’s so clear that no two of them could have the same “prescription.”
Together, we co-create a completely customized and potent brew that is unlike anything else out there.
And sure, along the way I may offer advice or share what’s worked for me or another client, but I always say, “If this doesn’t resonate with you in ANY way, tell me immediately and we’ll pivot. We’ll burn the plan down and re-create it.”
So I’d like to challenge you to look at the way that you’re going about your business (or even life). Are you doing them because they’re on YOUR terms and feel sooo fucking amazing? OR are doing things a certain way because you were told that was the ONE way?
If it’s the latter, I would love for you to think about this—
If you could say “Screw the rules. Get me out of this box! I’m doing it MY way!” And KNOW that you would be successful doing it your way. What would that way look like? How would it feel? How would it be different than the way you’re doing things now?
I would LOVE to hear what you have to say, so pop your ideas in the comments or feel free to email me (magic[at]bizwooschool[dot]com) and we can explore things further together.
It’s time to free yourself and claim your unique magic ❤️