Okay, so I know a lot of peeps who are in my circle are health conscious (and hell, most of you have even gone to IIN. #coachinggatewaydrug). You know how when you go to a doctor and youâre likeâŠ
âIâm in a funk and just not feeling like myselfâŠâ
âI have severe anxiety and keep having panic attacksâŠâ
âIâm having terrible stomach achesâI think itâs IBS⊔
âIâm experiencing chronic pain that just wonât go awayâŠâ
âIâve had an eating disorder for the past few years and donât know how to get rid of itâŠâ
They give you an anti-depressant.
Weird as shit, right?
Liiiike all of those things are NOT the same, so why should the solution be the same for every single one?
I donât believe they should.
If someone âprescribesâ the saaaaame exact thing to every single person theyâre working with (whether that be a doctor, a coach, a consultant, a teacher, an analyst, etc.) I donât think theyâre doing their job.
Because thereâs really and truly no one-size-fits-all formula thatâs going to work for everyone.
Sure, it might alleviate some of the symptoms temporarily, but itâs not going to get to the root of the cause and create permanent transformation.
And hey, Iâll be the first to admit, Iâm guilty as charged.
A few years ago when I was running my coaching business, I was that doctor who prescribed one thing to alllll of my clients.
>> Youâre a beach body coach and you want to make more money? You should probably create your own personal coaching business with a 3 or 6 month program where you teach other beach body coaches how to coach others…Iâve seen a lot of people be successful by doing this.
>> Youâre a health coach but itâs just not working for you right now? Why donât you teach health coaches how to be health coaches?
>> Youâre a business coach and you want even more clients? Okay cool. Well, coaching other coaches is soooo great because other coaches know the value in investing in themselves! Letâs talk about your programs and packagesâŠ
—–
ENTER PROGRAMS + PACKAGES:
You create a 3-month and 6-month group programâŠif weâre being suuuuper wild here, letâs even throw in a 90-minute offer to round it all off.
And when youâre readyâŠwait for itâŠweâll create an 8 week e-course!!
And thenâŠa 6-month group program! YAY.
It works erryyyy time!
Letâs map our your strategy for all of this? Okay sure, no problem. Iâve got the one-size-fits-all solution đ
—–
ENTER STRATEGY
– Find 2-3 Facebook groups that you resonate with and post in there errrry day
– Send 2-3 newsletters each week
– Host a teleclass or webinar
– And of course, #FACEBOOKADS
—–
Just thinking about how I used literrrralllly recommend the same exact thing for each client makes me want to poke my eyeballs out.
And of course, I was doing this with the best of intentions because I didnât know any other way.
But then I started to get curious.
Well, actually, first I burnt out because I was doing ALL the thing I was told I âshouldâ be doing to be successful, but they werenât my truth. They werenât in alignment for me and my truths and my desires.
So I was pretty much forced to get curious.
Could what I had been taught be the ONLY way?
Surely there had to be a different way to do thingsâŠright?
Slowly, but surely, I started to experiment with different business models, offerings, strategies. Some worked well and some didnât.
But that was okay because I quickly started to see that there wasnât a one-size-fits-all solution.
And I ultimately realized that a one-size-fits-all solution is not a requirement for success but is actually DETRIMENTAL to success.
—–
ENTER MY WORK TODAY
Just the other day I had my first 1:1 session with a client who does INCREDIBLE work as a Spiritual Director. She was struggling with how to take the magic of what she does in person and translate it online.
At first, I was super confused why she was confused because I KNEW she knew exactly what to do and how to do it.
What it boiled down to though, was thisâshe said, âI just donât think the work I do can be put into a standard 3 or 6-month package.â
To which I replied, âWho the hell said you had to do that?!â
I immediately saw a huuuuge wave of relief wash over her.
She said, âWell, you mean I donât have to do create these packages like all the other coaches? Thatâs what I feel Iâm struggling with.â
And I said, âOhhh fuck no. You absolutely DO NOT have to squish and force your magic into one of those standard 3 or 6-month packages. You get to create whatever container feels best for the work youâre doing. Screw what everyone else says you âhaveâ to do! What would feel best and most exciting for you?â
After that, a weight was lifted and a fog had cleared.
She had been spiraling around like crazy because she had heard that you âhadâ to do something one wayâor else it wouldnât work. But as soon as she realized things could be differentâshe was ready to soar.
—–
SOÂ WHAT DOES THIS MEAN FOR YOU?
Well, if youâve tried all the things the âexpertsâ recommend, but youâre a) not seeing success b) not enjoying the fuck out of it, then Iâve got good news for you.
THEREâS ANOTHER WAY.
Scratch thatâthere are INFINITE ways that you get to live your passions and purpose (or purposes!) and PROFIT from them.
The clients I work with now are never prescribed one thing.
And thatâs where things get fun.
Now that I actually LISTEN to what my clients’ visions and desires are, and now that I take the time to dive deep into the elements that make up their unique magic, itâs so clear that no two of them could have the same âprescription.â
Together, we co-create a completely customized and potent brew that is unlike anything else out there.
And sure, along the way I may offer advice or share whatâs worked for me or another client, but I always say, âIf this doesnât resonate with you in ANY way, tell me immediately and weâll pivot. Weâll burn the plan down and re-create it.â
So Iâd like to challenge you to look at the way that youâre going about your business (or even life). Are you doing them because theyâre on YOUR terms and feel sooo fucking amazing? OR are doing things a certain way because you were told that was the ONE way?
If itâs the latter, I would love for you to think about thisâ
If you could say âScrew the rules. Get me out of this box! Iâm doing it MY way!â And KNOW that you would be successful doing it your way. What would that way look like? How would it feel? How would it be different than the way youâre doing things now?
I would LOVE to hear what you have to say, so pop your ideas in the comments or feel free to email me (magic[at]bizwooschool[dot]com) and we can explore things further together.
Itâs time to free yourself and claim your unique magic â€ïž