Design Process - Craft Header Graphic 2

Are you suffering from extreme brand shame and can't help but wish that your biz visuals reflected the caliber of your expertise? After all, you're a pretty baller boss, so you should have a brand to match!

And yet, you've either gone the DIY route (and let's face it, design is not your strength) or you've been incredibly successful without having all the bells and whistles, but now you know it's time to up your branding game.

Enter, Craft—an exclusive 4-week experience where we'll co-create an ICONIC brand that stands out and screams your uniqueness and value from the rooftops!

Let's dive into the nitty gritties

What you'll walk away with

  • In-depth Brand Identity Questionnaire to uncover your goals for our time together and begin to dive into the heart and soul of your brand
  • (2) 45-minute Calls to walk you through my step-by-step "Craft" process (see below for deets)
  • Voxer Support for the time in-between where you've got a nagging q but don't want to wait a whole week for an answer (or just because you've missed me and want to hear my voice...either way!)
  • 1 Primary Logo + 2 Alternative Logos that are aligned with your vision, values, and vibe (2 revisions)
  • 3 Branding Illustrations/Elements that can be used on your website, social media, or inside of your free + paid content
  • Font Files — you'll receive copies of your branded fonts so you can use 'em in all of your business materials
  • Brand Style Guide — a one-page guide that shows you how to use all the elements of your brand in a clear, cohesive way, so you'll feel confident sharing your goods with the world! Your guide will include primary and alternative logo designs, signature patterns, colors, illustrations, and type combinations.
  • Final Project Files — #allthefiles for safe-keeping and in case you or a team member need to make any edits.

The Process

Who this is for

I'll give it to you straight—there's a very particular type of person I'm interested in working with because a) it's the most fun for the two of us, and b) it gets the best results.

  • You've been in business for 2+ years and while you've gotten clients and have made a consistent income, you know things could be a LOT better. You know you're ready to take your visibility, impact, and income to INFLUENCER status and you feel like the missing piece lies in having cohesive and standout brand visuals (logo, colors, branding elements, usage guide, etc.).
  • You know you're brilliant at what you do, but your visuals don't represent your expertise.
  • You dig my vibe and style and you know you've gotta co-create magic with me!
  • You're comfortable with investing in yourself and you truly believe that when we work together, you will walk away with everything you came for and oh so much more.

The Investment

1 Payment of $4,500 or 2 Payments of $2,400

(Price increases to $5,500 or 2 Payments of $2,900 in June 2018)


Package Combos

Want to uncover your unique magic, messaging, and positioning? Add Unlock to this package and get $1,000 off the total price.


Want to bring your wildest website fantasies to life so you finally have a home on the internet that matches the elite caliber of transformation you provide your clients? Add Enchant to this package and get $1,000 off the total price.



- 10 branded Instagram templates ($250)
- Facebook cover photo ($50)
- 10 branded slide templates ($250)
- Brand elements — like the ones in "process timeline" above (starting at $50 a graphic - price varies based on the complexity of graphics required)
- animated Instagram story / feed graphics (starting at $75 per animated graphic - price varies based on the complexity of animation)
- eBook branding - with cover page, info/about page, offerings/learn more page, template for “content” pages ($500)


Looking for something custom? Fill out the form below.


Ready to finally have a brand that stands out and screams your uniqueness and expertise? Let's do the damn thing!

Fill out the form below and if we're a good fit, I'll get back to you within 24-48 business hours!